How Can Facebook Help My Business
Even if you have the best product in the world and you don't communicate it, nothing will work for you because nobody knows about it. Creating awareness about your product is very important and that is the reason advertising has been so popular. The only problem with advertising has been the huge cost associated with it. But thanks to the social media platforms which have given us the power to communicate to the world. Facebook is one of the most powerful tools among all the social media platforms. With over one billion active users, there are a lot of people to communicate with and the best part is...Its free. In this post I will try to tell you how to go about with Facebook to help your business or how can you create awareness about your business using Facebook. So lets get started.
1. Facebook Page To start with first of all you need to create a Facebook page for your business. Remember do not create a Facebook profile for your business but go for a Facebook page because there are some limitations for a profile which will restrict you to promote your business and engage with your customers in the right manner. One big limitation is that the no. of friends are limited in a profile whereas a page can have any no. of likes to it.
2. Vanity Url While you create a Facebook page try to get the vanity url for your business name or brand name. For example, the Facebook page url http://www.facebook.com/marketingtheblog has been taken for Marketing | The blog.This helps both search engines and Facebook to track you when someone conducts a search. Also it will be helpful for maintaining your online presence.
3. Display Picture Adding your logo as the display picture of your Facebook Page helps brand your Facebook Page and will bring more authenticity to your page.
4. Description There are two types of descriptions Facebook allows you to write about, short and long. The short description is shown below your display picture on the timeline whereas the long description will be available to the visitors only if they go to the about tab of the page. In the short description you should always mention your website's link along with a brief view of your brand because it will surely move some traffic to your website.
5. Facebook Insights One of the best features of a Facebook page is Facebook Insights. It allow you to track analytics for your page. It helps you to tack the amount of views for a post and also monitors your weekly reach and the engagement through likes and comments. These statistics can assist you to understand how your posts are doing and measure the improvement over time. These figures will also help you to build new strategies or design your objectives.
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7. Start Creating Content Now when your Facebook page gets ready, start posting details about your business events in the events tab or provide exclusive discount offers to your Facebook fans. Providing information about topics that are on the mind of your customer will be of great help. You may also include details about your latest products or services, but remember not to do it too much or your fans will feel "marketed to" and leave. Motivate your consumers to post their feedback each item you share some important information with them. With Facebook, you get the opportunity to instantly communicate with your customers and get their feedback.
Once you gather a good amount of fan base you need to be constant with your work of providing valuable content, discount offers, etc. Also your brand story telling may help you. If you are a good story teller than probably you will be able to convert much of your Facebook fans to your customers.
Great List you have shared.I definitely with this point that to start with first of all you need to create a Facebook page for your business. Building your brand with Facebook is important as a marketer. If you are creating a false reality people feed off that. You will be noticed as a bad marketer and kill your reputation. Building your brand with Facebook is the single way to right market.Thank you for sharing.
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