Samsung electronics, the multi-billion dollar Korean company has become the world's largest cell phone vendor. No doubt, Samsung mobile has performed exceptionally well in the last couple of years. But if you look back, like 3-4 years ago, Samsung mobile was no where to be seen in competition to the top cell phone vendors. How did Samsung mobile managed to get on the top so quickly .. ??
In this article I will like to give you some reasons which in my opinion helped Samsung to make it this big.


1. ANDROID
Samsung adopted Google's Android mobile platform, this is the most responsible factor for the success of Samsung mobile. Google's operating system is much flexible and user friendly in comparison to the Windows and soon it became much popular among the people. The cell phone manufacturers with the help of android can modify things and in turn satisfy the needs of their customers more effectively.

2. BIG TOUCH SCREEN
Samsung bounced in the market with a variety of  big touch screen phones which initiated the attraction of a lot of customers on its side. If you have a look at mobile phones made by Samsung in the last two to three years, almost all of them have a big touch screen. Samsung has continued to get advantage of there larger touch screen phones.

3. BRANDING
Everyone knows that in order to be successful in such a competitive market, you need to be really good at branding your stuff. Samsung knew, that it needs to properly brand its new range of smartphones and tablets, so Samsung came up with GALAXY .. !!

Galaxy was a brand established by Samsung for its top quality smartphones and tabs. Galaxy has given out some very successful phones like the Galaxy S3 and the Galaxy Note. Samsung has spend a big amount on its branding strategy. Also the Olympic sponsorship has helped Samsung greatly.

4. PRICE
Another very important factor which Samsung has focused on is price. Specially in a place like India where  people consider price as a big factor before they go and buy something. Samsung broke the price barrier and produced products like Samsung Champ which was a multimedia phone at a very low price and not to forget the Galaxy Y, which was the cheapest android phone when launched. So the pricing strategy of Samsung also worked for them.

5. DUAL SIM
One more thing Samsung did was that they launched a wide range of  Dual Sim phones. There was a time when a large no. of people were attracted towards this Dual Sim facility in one mobile phone. There were manufacturers with Dual Sim phones already in the market but Samsung came up with a wide range of these phones which no other mobile vendor had. This was a risk taken by Samsung but it worked their way and paid off quiet well.

6. BATTERY BACKUP
Now if we talk about INDIA, battery backup cannot be neglected while buying a phone. We have many places in our country where we still have a big problem with electricity. If we look at Nokia, one of the most important factors for its success in the past was its strong battery backup and Samsung knew it pretty well, that battery backup is surely a factor for the buyers. Samsung's battery backup was not very good in the past but knowing this Samsung worked on it and if you look at the phones produced by Samsung specially in the low price segment, you will see that Samsung has improved a lot with its backup.

So this was how i believe Samsung managed to succeed in the mobile phone market .. !!
Will be back with the next post soon till then... :)
Happy Blogging .. !!