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Marketing starts before you launch a product and never ends once the product is out. Marketing is how your website is designed, how you speak to your clients, how you respond to customer feedback, how you approach customer service and how every employee relates with customers and prospective clients and partners. Every employee plays a part in communicating your brand story to the public. You are how you respond to everybody else. Marketing doesn’t mean you should break the bank… it just requires creativity. Get it right and you will attract loyal customers, get it wrong and nobody will even know you exist.

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Sunday, 28 October 2012

What is a Brand .. ??

Brands
Well, different people have different kinds of views on this question. I would like to explain it in the manner what I have understood over a few years.

A brand besides being a name, term, sign, symbol, design or combination of them that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed, is a promise to the customer.

A brand is passion, confidence, action, belonging. Moreover, it is a unique set of values offered to the customer. It is the emotional and psychological relationship you have with your customers. A brand is not just what you are, but its also about what you are not.

It is an experience that lives at the intersection of promise and expectation.




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